Time to follow new leaders

#BrightFuture Speeches From New Leaders – A Unile…: http://youtu.be/z5wcpuAARQk

WheeeeeeFIT

FITBIT "Find Your Fit"

Last month, Fitbit posted on youtube their new commercial. Could it be my new favorite one? Well probably yes, love the music, lyrics, concept, branding, shots, pace, everything! and I know I have said before that the full version commercials are always better, but Fitbit just proved me wrong. Although the 1:01 version is good, the :30 seconds commercial is PERFECT! . The commercial achieved what many commercials look for, catchy, interesting, fun, and most important of all (for them) BRANDING. Many commercials out there are just great, you pass them on, you watch them a thousand times because they are cute or funny or heartwarming, but you have no idea what they are selling, for which I say "Thank you, I had a good time, bye bye"

But not Fitbit of course. 

The song is so catchy! I consider it GENIOUS. Let's just say that it FITs everyone... get it??  all the song lyrics go "(X activity)FIt" "earlyFIT, lateFIT, riseFIT, fallFIT..." which achieves targeting everyone. Play ping pong? run? FITBIT!!; super bad ass climber? FITBIT!; Grandpa? Daddy? Marathoner? FITBIT!! It did make me feel related. It did make me consider it, Google it, go to their web page. They didn't even had to tell me in the ad what the Fit-thingy did, they just said, "hey look! You do whatever that people is doing in that awesome shots, so this is for you!"

I don't know about you, but I kind of want to go buy one, get my butt up, and be FIT forever! :)

Pretty Brilliant too

VERIZON "Inspire Her Mind"

In their amazing video, Verizon hopes to change the view girls, and their parents. In the video, the curiosity, and love for science is sifted by her parents who are constantly telling her only that she is pretty. "don't get your dress dirty," "who is my pretty girl?"

The ad cites that "66 percent of fourth grade girls say they like science and math, but only 18 percent of all college engineering majors are female" This statistics are alarming. And usually parents play a big part of it. While boys are playing with construction, or exploring toys, girls get stuck with dolls and make up. This of course translates to their future decisions. Girls are just as smart and capable, but hearing it once in their life time, might not make a difference. Being raised to know that, will make a difference.

The ad closes with a powerful quote by Reshma Saujani founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant, too?"

Congratulations Verizon on a very inspirational ad. Hopefully parents understand the potential of their girls.

Outdoor advertising

Let's not forget about Outdoor ads. They can get very creative, original, and effective. It's good that some of them are interactive. With so much advertising out there, is important to come up with original ideas.

Some of my favorite ones:

SOCCER SEASON IN ESPN

"SOCCER IS EVERYWHERE"

MAGAZINE AD

KOLESTON HAIR COLOR

FRONTLINE

LIFE IS TOO SHORT

TO GET STOKED IN A BORING JOB

Bookbook... well that's new

IKEA 2015"Experience the power of a bookbook"

Apple is well known for their unique, simple-style commercials. They show the specs of the product, and how it can change the way you do things. Which sometimes, makes us underestimate the efficiency of a regular non-technological object, like books. IKEA understands this, and made parody of apple while advertising their new catalogue. 

They show all these cool features that it has. Which at the end we know every book has, but usually tablets, or phones lack. In case you are considering getting this cool gadget, here are some of the features: 

-No cables

-Comes Fully charged

-Eternal battery life

-7.5x10 inches but can expand to 15x10 inches

-Tactile touch technology navigation

-pre-installed content

-328 high definition pages

-intuitive

-right to left to move forward

-left to right to move backwards

-No lack: pages load instantly, no matter how fast you scroll

-Quick overview: just use your thumb

-easy bookmarking

-easy to share

-pasword protection, with voice activation

-Free

IKEA did a nice job confronting the challenge of competing with technology.

Apparently you don't have potential

GEICO "Pinocchio was a bad motivational speaker"

For a while Geico used the english-accented gecko that we all love (or at least I do, a lot). Every time I see, or think of it, I hear in my head the "somebody help me! I've got a flat tire!" Anyways, that was so last year. Geico's new campaign is to promote that "15 minutes can save you up to 15% or more on car insurance."

Long tag line right? catchy? well... But they DID make it catchy. Every single commercial begins the same way. Person one reads the tag line "15 minutes can save you up to 15% or more on car insurance," then someone says, "Everybody knows that." Until this part, its a boring commercial, but it does get the message across. So what does Geico did to make it effective?  . Person one, who don't wan't to feel "dumb" or ignorant, says something reaaally dumb, but truth (probably). this results very effective. We laugh, we love it, next time we hear the tagline, we pay attention to the ad because we know we will laugh again. 

My very favorite one? Pinocchio of course!

 The idea is hilarious "pinocchio giving motivational speeches" It gets even funnier for the poor guy who lights up when he is told that "you got potential," and then his face when  he realizes that it was a lie. 

I recently found out that Geico took the time to make a video showing pinocchios life as a motivational speaker. It wasn't great, but still it was good. If you liked the commercial watch the video, to see how the story ends. If you want to watch it click here for the link: 

I love you... Netflix

Netflix "you've got to get it, to get it"

The plot: A man, runs through the airport looking for the woman about to get on the plane. He makes his way through the crowd, jumps over luggage, checks flight times. All meanwhile, she looks sad, waiting for something to happen, but clueless of what was going on. When he see her, he can't believe he caught her.  She is can't believe he wen't back for her. "Elizabeth!" He has something to confess... Well I better not give it up to you, better watch it.

Interestingly enough, something similar have happened to me before. My brother, who never calls, or my boyfriend that I miss so much, they give me a call, just to ask for the password. I guess that's why at the end of the commercial, the voice over says "you've got to get it, to get it"

Netflix made a well produced advertising. It is funny, with a hint of romanticism. It does reach it's audience well, after all, it is a Movies/Tv-Shows service, so a movie-like commercial does suit just right. If the audience like movies, they will like the ad.

"Imagination at work"

Childlike Imagination- What my mom does at GE

Remember when you were a kid? How so many things looked so magical?

A 6 years old girl, tells all this fantastical things that her mom does: underwater fans powered by the moon, talking airplanes, miniature hospitals. And even though, they sound so unreal, they are all true, her mom works at GE.

Each sentence is its own eye-catching scene—churning deep-sea fans; a flock of planes with feathered wings; a tiny hospital in the girl's palm; a screaming jet engine hovering in the desert; ecstatic tree people chasing a locomotive. In the final scene, the girl, in her bedroom, says to the camera: "My mom works at GE." That line pulls the viewer out of the fantasy and into the real world—much as actual GE products, like the handheld Vscan ultrasound device, balance the metaphorical imagery with reality.

The long-running tagline, "Imagination at work," appears on screen, followed by the GE logo
[GE CEO] Jeff Immelt that said, 'We want to tell the world about the magic and wonder of what we do.' That conjured up thoughts of a childlike imagination."

I fell in love with this commercial because it takes you into a fantastic world. Once you know that it is all real, you can watch it over and over, and it still feels magical. GE achieved their goal, to make us know how amazing is what they do.

A world made more wonderful

Viral Heartwarming Thai Commercial

Just watch....

Did you shed a tear or two? don't be shy, you did. Well maybe you are not as emotional as me, but you did feel good watching this Ad. This is a Thai commercial to advertise a life insurance company. It is a three minutes long commercial, with a very inspirational message. To do good, not for money, or fame, "what he does receive are emotions." The ad shows how a small little act of kindness, can give you back so much, and do so much for others. After watching this is hard to not try to be kind. This is the kind of messages that the world need.

The company don't even brand itself. I am not sure of how effective this advertising could be. Probably, if it is a very known company, people will watch their ad, love it, recognize the logo at the end, and have better impression of the company. 

Effective or not? I won't judge on this one. I will just thank them for warming our hearts for a bit. 

Advertising Advertisements

The sooner you advertise here, the better.

Aaaand you laughed, your welcome!

Apparently in The Netherlands they know how to get a good laugh. The company Interbest, makes large billboards near highways. Their tagline is "The sooner you advertise here, the better" Every day they changed the photo showing a men with less clothes every time. It created a lot of controversy because it was "inappropriate." But if you have a sense of humor you know it works! As an advertiser, it is important to demonstrate that you CAN do advertisement. I mean, if you don't sell yourself to me, you are not selling Me, to my customers. I do admire this company for their creativity. Sure I like it a lot more than the valley one: "does advertising works? it just did" meh.

"It's Jake from State Farm"

-State Farm: State of unrest (Jake)

You know you read it with her voice in your mind didn't you? You have seen the commercial a thousand times, and it is still funny! State Farm guys did it right :) It's simple, yet hilarious. 

The message is, that State Farm will be there for you, no matter what time it is. Effective? I would say yes! Ok, probably some people are laughing so much that they don't pay attention to the message. So "State Farm" is repeated several times, and it's part of the catchy phrase. So every time you think of this ad, "STATE FARM, STATE FARM" is in your mind. 

I like the way they produced this commercial. There is no fun, sexy, super attractive people to get your attention. They used a weirdly looking guy who wants to know if "you would do that for me" even though he is married, oh wow. And then, the jealous wife comes in, angry at him. And of course, we have Jake (from state Farm), who have no idea of what is happening. A cute, funny, combination, that probably wouldn't have worked as good with other kind of characters.

What do you think? Did you like it? Do you think State Farm should have used different actors?

See the video Here:

Old Spice ...again

Now dads join in!

Why I'm I posting about Old Spice again? well because the mom song had a shift with the now, "dad song" Again I was left unsure of what I think about this ad. Now dads are happy that their son are men, while mothers still grieve on it. 

"Where’s my little boy? I miss him so. Who’s this man living in our home? My special guy has turned into a man. At least he won’t be living in the driveway in a van. Old Spice has sprayed a man of our boy. I miss my son. I’m overjoyed. Now there’s a chance he’ll be employed. Old Spice has sprayed a man of our boy. Yesterday he was laying in his room. We’ll be using it for storage pretty soon. It’s too soon. He’s a man. He’s a boy. He’s a man. Child! Man! Baby! Man! No! Yes! NO! Old Spice has sprayed a man of our boy. Just let him go. He needs his toys. I can’t stop crying! Tears of joy. Old Spice has sprayed a man of our boy.”

To be honest, I am blogging again about Old Spice because I just found it on you tube a couple of minutes ago, and couldn't resist on talking about it. u.u

Enjoy

This is why we don't make movies

-M&M's 2014: Movie theater Ad

This is why I love getting early to the movies! I love to be told to turn off my phone by the M&M's (of course I never do ha). This ad is funny, and cute in a certain way. It's made to look like an action movie trailer (of course, to suit the movie theater), but the m&m's end up messing with all the scenes.
My favorite scene:
-This is your mission
-No, this is an anvalope.

Is the ad effective?
We all know who the m&m's are, because the company is constantly trying to remember us that they are still there. A company like m&m only do advertising to get people to remember them. There is no "we do this" "we are great because of that" "we are different in X" They just want to make us laugh, have fun, and think of them. Which I appreciate, enjoy, and accept. As a matter of fact, I'm ending this post right now because I'm really hungry, and I think I need some ice cream with m&m's

Here is the video, watch it, and remember to turn off your phone... unless you are watching it in your phone.

Old spice Mom Song

Spray a boy into a man

Oh I didn’t see it coming but it came in a can
Now my sweet son's sprayed into a man
Mine too and hey we know just who to blame
When our sons have fun with women and misbehave
Old Spice! (Psh, psh!) Sprayed a man (on/of) my son
Now he’s kissing all the women and his chores aren’t done
He was just my little sweetie, tiny fingers, hands and feeties
Now he’s touching kissing feeling all the women because
Old Spice!
New sprays!
Sprayed a man on my son. Now he smells like a man and they treat him like one

Yup, Old spice did it again, and odd, weird commercial that it's catchy. Is this one of my favorite commercials? well it's so hard to say, I am still deciding if I love it or hate it. Although I have watched it like 20 times, so I would say love? In my defense, it  is always with a confused smile. I can't be the only one who thinks this. My guess is that Old Spice does this on purpose >sarcasm implied< Of course they do! This is their strategy! Does it work? well we all remember them. Who can forget the men you want your men to smell like (or something like that). Just like that, this odd commercial stays in your mind, "Old Spice" is repeated a lot, so you do know what it is about. So I would say, yes, it does work. At least to get the name out there, I'm not sure if my man would buy it though.

What I find pretty odd, is the way they target their audience. Are they really targeting the direct users of the product? The men that you want your men to smell like, talks directly to the girlfriend, and this to the mom. But, why? well I personally it's more like when I was 8 and my mom wanted to tell my friends to behave in my house, so she will tell me to behave, and thus, they will hear her, and do it. It kind of works that way. The ad tells moms NOT to let their boys use the product, so that "boys" will want it. Reverse psychology?

What do you think? Do you like it? hate it? Is it effective advertising?

2014 Kia Soul Hamster Commercial

-Lady Gaga, applause.

My very first post had to be about my FAVORITE commercial. The Kia Soul commercial, applause. The commercial starts with the already known chubby hamsters, training, and doing all sort of "sporty" things, because they are changing for the best. Shots of someone working on the design of the new Kia, are smoothly mixed with the ad, revealing at the end, the new and improved KiaSoul, and KiaHamsters.

What is there to love so much?

First of all, I like the change, or evolution that Kia made. I like how they modified their image with this ad. They went from Hip Hop/rap street guys, to a more refined image. Kia did a perfect job demonstrating how they have changed too. Because let's be honest, as a car maker, which kind of audience would you rather reach? 
Second; the hamsters are adorable! If you deny it, it's because you are a soul-less person, that's it.
....oh and they are funny too.
Third; music helped so much! Thank you Lady Gaga. The music made the rhythm of the commercial perfect, catchy, and even more Fun!

I just want to mention that when you watch it, make sure you have watched the original (extended) version, either on the internet, or at the theater, because the short one in tv, will not have the same impact. Of course, they never do!!

In case you haven't seen it, have you been living under a rock?! just kidding, here you have it, hope you enjoy it as much as I did. 

About the blog

I'm the kind of person who gets early to the movie theater just to watch the commercials.  I actually see the ads in the youtube videos. And when watching tv, I don't mind sitting  through the ads. I like them because some are funny, some are hearth touching,  some have that strong "wow" factor that makes you stay through the end of the ad,  and some are more in the "what the....  what did i just... what?" There is really many reasons to enjoy a good ad. This blog is dedicated to all those commercials that make me stop whatever i'm doing, go to youbute and  watch it over and over.