"It's Jake from State Farm"

-State Farm: State of unrest (Jake)

You know you read it with her voice in your mind didn't you? You have seen the commercial a thousand times, and it is still funny! State Farm guys did it right :) It's simple, yet hilarious. 

The message is, that State Farm will be there for you, no matter what time it is. Effective? I would say yes! Ok, probably some people are laughing so much that they don't pay attention to the message. So "State Farm" is repeated several times, and it's part of the catchy phrase. So every time you think of this ad, "STATE FARM, STATE FARM" is in your mind. 

I like the way they produced this commercial. There is no fun, sexy, super attractive people to get your attention. They used a weirdly looking guy who wants to know if "you would do that for me" even though he is married, oh wow. And then, the jealous wife comes in, angry at him. And of course, we have Jake (from state Farm), who have no idea of what is happening. A cute, funny, combination, that probably wouldn't have worked as good with other kind of characters.

What do you think? Did you like it? Do you think State Farm should have used different actors?

See the video Here: