This is why we don't make movies

-M&M's 2014: Movie theater Ad

This is why I love getting early to the movies! I love to be told to turn off my phone by the M&M's (of course I never do ha). This ad is funny, and cute in a certain way. It's made to look like an action movie trailer (of course, to suit the movie theater), but the m&m's end up messing with all the scenes.
My favorite scene:
-This is your mission
-No, this is an anvalope.

Is the ad effective?
We all know who the m&m's are, because the company is constantly trying to remember us that they are still there. A company like m&m only do advertising to get people to remember them. There is no "we do this" "we are great because of that" "we are different in X" They just want to make us laugh, have fun, and think of them. Which I appreciate, enjoy, and accept. As a matter of fact, I'm ending this post right now because I'm really hungry, and I think I need some ice cream with m&m's

Here is the video, watch it, and remember to turn off your phone... unless you are watching it in your phone.