Old spice Mom Song

Spray a boy into a man

Oh I didn’t see it coming but it came in a can
Now my sweet son's sprayed into a man
Mine too and hey we know just who to blame
When our sons have fun with women and misbehave
Old Spice! (Psh, psh!) Sprayed a man (on/of) my son
Now he’s kissing all the women and his chores aren’t done
He was just my little sweetie, tiny fingers, hands and feeties
Now he’s touching kissing feeling all the women because
Old Spice!
New sprays!
Sprayed a man on my son. Now he smells like a man and they treat him like one

Yup, Old spice did it again, and odd, weird commercial that it's catchy. Is this one of my favorite commercials? well it's so hard to say, I am still deciding if I love it or hate it. Although I have watched it like 20 times, so I would say love? In my defense, it  is always with a confused smile. I can't be the only one who thinks this. My guess is that Old Spice does this on purpose >sarcasm implied< Of course they do! This is their strategy! Does it work? well we all remember them. Who can forget the men you want your men to smell like (or something like that). Just like that, this odd commercial stays in your mind, "Old Spice" is repeated a lot, so you do know what it is about. So I would say, yes, it does work. At least to get the name out there, I'm not sure if my man would buy it though.

What I find pretty odd, is the way they target their audience. Are they really targeting the direct users of the product? The men that you want your men to smell like, talks directly to the girlfriend, and this to the mom. But, why? well I personally it's more like when I was 8 and my mom wanted to tell my friends to behave in my house, so she will tell me to behave, and thus, they will hear her, and do it. It kind of works that way. The ad tells moms NOT to let their boys use the product, so that "boys" will want it. Reverse psychology?

What do you think? Do you like it? hate it? Is it effective advertising?