In their amazing video, Verizon hopes to change the view girls, and their parents. In the video, the curiosity, and love for science is sifted by her parents who are constantly telling her only that she is pretty. "don't get your dress dirty," "who is my pretty girl?"
The ad cites that "66 percent of fourth grade girls say they like science and math, but only 18 percent of all college engineering majors are female" This statistics are alarming. And usually parents play a big part of it. While boys are playing with construction, or exploring toys, girls get stuck with dolls and make up. This of course translates to their future decisions. Girls are just as smart and capable, but hearing it once in their life time, might not make a difference. Being raised to know that, will make a difference.
The ad closes with a powerful quote by Reshma Saujani founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant, too?"
Congratulations Verizon on a very inspirational ad. Hopefully parents understand the potential of their girls.
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