Apparently you don't have potential

GEICO "Pinocchio was a bad motivational speaker"

For a while Geico used the english-accented gecko that we all love (or at least I do, a lot). Every time I see, or think of it, I hear in my head the "somebody help me! I've got a flat tire!" Anyways, that was so last year. Geico's new campaign is to promote that "15 minutes can save you up to 15% or more on car insurance."

Long tag line right? catchy? well... But they DID make it catchy. Every single commercial begins the same way. Person one reads the tag line "15 minutes can save you up to 15% or more on car insurance," then someone says, "Everybody knows that." Until this part, its a boring commercial, but it does get the message across. So what does Geico did to make it effective?  . Person one, who don't wan't to feel "dumb" or ignorant, says something reaaally dumb, but truth (probably). this results very effective. We laugh, we love it, next time we hear the tagline, we pay attention to the ad because we know we will laugh again. 

My very favorite one? Pinocchio of course!

 The idea is hilarious "pinocchio giving motivational speeches" It gets even funnier for the poor guy who lights up when he is told that "you got potential," and then his face when  he realizes that it was a lie. 

I recently found out that Geico took the time to make a video showing pinocchios life as a motivational speaker. It wasn't great, but still it was good. If you liked the commercial watch the video, to see how the story ends. If you want to watch it click here for the link: