"Imagination at work"

Childlike Imagination- What my mom does at GE

Remember when you were a kid? How so many things looked so magical?

A 6 years old girl, tells all this fantastical things that her mom does: underwater fans powered by the moon, talking airplanes, miniature hospitals. And even though, they sound so unreal, they are all true, her mom works at GE.

Each sentence is its own eye-catching scene—churning deep-sea fans; a flock of planes with feathered wings; a tiny hospital in the girl's palm; a screaming jet engine hovering in the desert; ecstatic tree people chasing a locomotive. In the final scene, the girl, in her bedroom, says to the camera: "My mom works at GE." That line pulls the viewer out of the fantasy and into the real world—much as actual GE products, like the handheld Vscan ultrasound device, balance the metaphorical imagery with reality.

The long-running tagline, "Imagination at work," appears on screen, followed by the GE logo
[GE CEO] Jeff Immelt that said, 'We want to tell the world about the magic and wonder of what we do.' That conjured up thoughts of a childlike imagination."

I fell in love with this commercial because it takes you into a fantastic world. Once you know that it is all real, you can watch it over and over, and it still feels magical. GE achieved their goal, to make us know how amazing is what they do.