IKEA 2015"Experience the power of a bookbook"
Apple is well known for their unique, simple-style commercials. They show the specs of the product, and how it can change the way you do things. Which sometimes, makes us underestimate the efficiency of a regular non-technological object, like books. IKEA understands this, and made parody of apple while advertising their new catalogue.
They show all these cool features that it has. Which at the end we know every book has, but usually tablets, or phones lack. In case you are considering getting this cool gadget, here are some of the features:
-No cables
-Comes Fully charged
-Eternal battery life
-7.5x10 inches but can expand to 15x10 inches
-Tactile touch technology navigation
-pre-installed content
-328 high definition pages
-intuitive
-right to left to move forward
-left to right to move backwards
-No lack: pages load instantly, no matter how fast you scroll
-Quick overview: just use your thumb
-easy bookmarking
-easy to share
-pasword protection, with voice activation
-Free
IKEA did a nice job confronting the challenge of competing with technology.
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