WheeeeeeFIT

FITBIT "Find Your Fit"

Last month, Fitbit posted on youtube their new commercial. Could it be my new favorite one? Well probably yes, love the music, lyrics, concept, branding, shots, pace, everything! and I know I have said before that the full version commercials are always better, but Fitbit just proved me wrong. Although the 1:01 version is good, the :30 seconds commercial is PERFECT! . The commercial achieved what many commercials look for, catchy, interesting, fun, and most important of all (for them) BRANDING. Many commercials out there are just great, you pass them on, you watch them a thousand times because they are cute or funny or heartwarming, but you have no idea what they are selling, for which I say "Thank you, I had a good time, bye bye"

But not Fitbit of course. 

The song is so catchy! I consider it GENIOUS. Let's just say that it FITs everyone... get it??  all the song lyrics go "(X activity)FIt" "earlyFIT, lateFIT, riseFIT, fallFIT..." which achieves targeting everyone. Play ping pong? run? FITBIT!!; super bad ass climber? FITBIT!; Grandpa? Daddy? Marathoner? FITBIT!! It did make me feel related. It did make me consider it, Google it, go to their web page. They didn't even had to tell me in the ad what the Fit-thingy did, they just said, "hey look! You do whatever that people is doing in that awesome shots, so this is for you!"

I don't know about you, but I kind of want to go buy one, get my butt up, and be FIT forever! :)