Pretty Brilliant too

VERIZON "Inspire Her Mind"

In their amazing video, Verizon hopes to change the view girls, and their parents. In the video, the curiosity, and love for science is sifted by her parents who are constantly telling her only that she is pretty. "don't get your dress dirty," "who is my pretty girl?"

The ad cites that "66 percent of fourth grade girls say they like science and math, but only 18 percent of all college engineering majors are female" This statistics are alarming. And usually parents play a big part of it. While boys are playing with construction, or exploring toys, girls get stuck with dolls and make up. This of course translates to their future decisions. Girls are just as smart and capable, but hearing it once in their life time, might not make a difference. Being raised to know that, will make a difference.

The ad closes with a powerful quote by Reshma Saujani founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant, too?"

Congratulations Verizon on a very inspirational ad. Hopefully parents understand the potential of their girls.

Outdoor advertising

Let's not forget about Outdoor ads. They can get very creative, original, and effective. It's good that some of them are interactive. With so much advertising out there, is important to come up with original ideas.

Some of my favorite ones:

SOCCER SEASON IN ESPN

"SOCCER IS EVERYWHERE"

MAGAZINE AD

KOLESTON HAIR COLOR

FRONTLINE

LIFE IS TOO SHORT

TO GET STOKED IN A BORING JOB

Bookbook... well that's new

IKEA 2015"Experience the power of a bookbook"

Apple is well known for their unique, simple-style commercials. They show the specs of the product, and how it can change the way you do things. Which sometimes, makes us underestimate the efficiency of a regular non-technological object, like books. IKEA understands this, and made parody of apple while advertising their new catalogue. 

They show all these cool features that it has. Which at the end we know every book has, but usually tablets, or phones lack. In case you are considering getting this cool gadget, here are some of the features: 

-No cables

-Comes Fully charged

-Eternal battery life

-7.5x10 inches but can expand to 15x10 inches

-Tactile touch technology navigation

-pre-installed content

-328 high definition pages

-intuitive

-right to left to move forward

-left to right to move backwards

-No lack: pages load instantly, no matter how fast you scroll

-Quick overview: just use your thumb

-easy bookmarking

-easy to share

-pasword protection, with voice activation

-Free

IKEA did a nice job confronting the challenge of competing with technology.

Apparently you don't have potential

GEICO "Pinocchio was a bad motivational speaker"

For a while Geico used the english-accented gecko that we all love (or at least I do, a lot). Every time I see, or think of it, I hear in my head the "somebody help me! I've got a flat tire!" Anyways, that was so last year. Geico's new campaign is to promote that "15 minutes can save you up to 15% or more on car insurance."

Long tag line right? catchy? well... But they DID make it catchy. Every single commercial begins the same way. Person one reads the tag line "15 minutes can save you up to 15% or more on car insurance," then someone says, "Everybody knows that." Until this part, its a boring commercial, but it does get the message across. So what does Geico did to make it effective?  . Person one, who don't wan't to feel "dumb" or ignorant, says something reaaally dumb, but truth (probably). this results very effective. We laugh, we love it, next time we hear the tagline, we pay attention to the ad because we know we will laugh again. 

My very favorite one? Pinocchio of course!

 The idea is hilarious "pinocchio giving motivational speeches" It gets even funnier for the poor guy who lights up when he is told that "you got potential," and then his face when  he realizes that it was a lie. 

I recently found out that Geico took the time to make a video showing pinocchios life as a motivational speaker. It wasn't great, but still it was good. If you liked the commercial watch the video, to see how the story ends. If you want to watch it click here for the link: 

I love you... Netflix

Netflix "you've got to get it, to get it"

The plot: A man, runs through the airport looking for the woman about to get on the plane. He makes his way through the crowd, jumps over luggage, checks flight times. All meanwhile, she looks sad, waiting for something to happen, but clueless of what was going on. When he see her, he can't believe he caught her.  She is can't believe he wen't back for her. "Elizabeth!" He has something to confess... Well I better not give it up to you, better watch it.

Interestingly enough, something similar have happened to me before. My brother, who never calls, or my boyfriend that I miss so much, they give me a call, just to ask for the password. I guess that's why at the end of the commercial, the voice over says "you've got to get it, to get it"

Netflix made a well produced advertising. It is funny, with a hint of romanticism. It does reach it's audience well, after all, it is a Movies/Tv-Shows service, so a movie-like commercial does suit just right. If the audience like movies, they will like the ad.

"Imagination at work"

Childlike Imagination- What my mom does at GE

Remember when you were a kid? How so many things looked so magical?

A 6 years old girl, tells all this fantastical things that her mom does: underwater fans powered by the moon, talking airplanes, miniature hospitals. And even though, they sound so unreal, they are all true, her mom works at GE.

Each sentence is its own eye-catching scene—churning deep-sea fans; a flock of planes with feathered wings; a tiny hospital in the girl's palm; a screaming jet engine hovering in the desert; ecstatic tree people chasing a locomotive. In the final scene, the girl, in her bedroom, says to the camera: "My mom works at GE." That line pulls the viewer out of the fantasy and into the real world—much as actual GE products, like the handheld Vscan ultrasound device, balance the metaphorical imagery with reality.

The long-running tagline, "Imagination at work," appears on screen, followed by the GE logo
[GE CEO] Jeff Immelt that said, 'We want to tell the world about the magic and wonder of what we do.' That conjured up thoughts of a childlike imagination."

I fell in love with this commercial because it takes you into a fantastic world. Once you know that it is all real, you can watch it over and over, and it still feels magical. GE achieved their goal, to make us know how amazing is what they do.