You can't avoid saying "Awwww"

Android: Friends Furever: http://youtu.be/vnVuqfXohxc

Time to follow new leaders

#BrightFuture Speeches From New Leaders – A Unile…: http://youtu.be/z5wcpuAARQk

WheeeeeeFIT

FITBIT "Find Your Fit"

Last month, Fitbit posted on youtube their new commercial. Could it be my new favorite one? Well probably yes, love the music, lyrics, concept, branding, shots, pace, everything! and I know I have said before that the full version commercials are always better, but Fitbit just proved me wrong. Although the 1:01 version is good, the :30 seconds commercial is PERFECT! . The commercial achieved what many commercials look for, catchy, interesting, fun, and most important of all (for them) BRANDING. Many commercials out there are just great, you pass them on, you watch them a thousand times because they are cute or funny or heartwarming, but you have no idea what they are selling, for which I say "Thank you, I had a good time, bye bye"

But not Fitbit of course. 

The song is so catchy! I consider it GENIOUS. Let's just say that it FITs everyone... get it??  all the song lyrics go "(X activity)FIt" "earlyFIT, lateFIT, riseFIT, fallFIT..." which achieves targeting everyone. Play ping pong? run? FITBIT!!; super bad ass climber? FITBIT!; Grandpa? Daddy? Marathoner? FITBIT!! It did make me feel related. It did make me consider it, Google it, go to their web page. They didn't even had to tell me in the ad what the Fit-thingy did, they just said, "hey look! You do whatever that people is doing in that awesome shots, so this is for you!"

I don't know about you, but I kind of want to go buy one, get my butt up, and be FIT forever! :)

Pretty Brilliant too

VERIZON "Inspire Her Mind"

In their amazing video, Verizon hopes to change the view girls, and their parents. In the video, the curiosity, and love for science is sifted by her parents who are constantly telling her only that she is pretty. "don't get your dress dirty," "who is my pretty girl?"

The ad cites that "66 percent of fourth grade girls say they like science and math, but only 18 percent of all college engineering majors are female" This statistics are alarming. And usually parents play a big part of it. While boys are playing with construction, or exploring toys, girls get stuck with dolls and make up. This of course translates to their future decisions. Girls are just as smart and capable, but hearing it once in their life time, might not make a difference. Being raised to know that, will make a difference.

The ad closes with a powerful quote by Reshma Saujani founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant, too?"

Congratulations Verizon on a very inspirational ad. Hopefully parents understand the potential of their girls.

Outdoor advertising

Let's not forget about Outdoor ads. They can get very creative, original, and effective. It's good that some of them are interactive. With so much advertising out there, is important to come up with original ideas.

Some of my favorite ones:

SOCCER SEASON IN ESPN

"SOCCER IS EVERYWHERE"

MAGAZINE AD

KOLESTON HAIR COLOR

FRONTLINE

LIFE IS TOO SHORT

TO GET STOKED IN A BORING JOB

Bookbook... well that's new

IKEA 2015"Experience the power of a bookbook"

Apple is well known for their unique, simple-style commercials. They show the specs of the product, and how it can change the way you do things. Which sometimes, makes us underestimate the efficiency of a regular non-technological object, like books. IKEA understands this, and made parody of apple while advertising their new catalogue. 

They show all these cool features that it has. Which at the end we know every book has, but usually tablets, or phones lack. In case you are considering getting this cool gadget, here are some of the features: 

-No cables

-Comes Fully charged

-Eternal battery life

-7.5x10 inches but can expand to 15x10 inches

-Tactile touch technology navigation

-pre-installed content

-328 high definition pages

-intuitive

-right to left to move forward

-left to right to move backwards

-No lack: pages load instantly, no matter how fast you scroll

-Quick overview: just use your thumb

-easy bookmarking

-easy to share

-pasword protection, with voice activation

-Free

IKEA did a nice job confronting the challenge of competing with technology.

Apparently you don't have potential

GEICO "Pinocchio was a bad motivational speaker"

For a while Geico used the english-accented gecko that we all love (or at least I do, a lot). Every time I see, or think of it, I hear in my head the "somebody help me! I've got a flat tire!" Anyways, that was so last year. Geico's new campaign is to promote that "15 minutes can save you up to 15% or more on car insurance."

Long tag line right? catchy? well... But they DID make it catchy. Every single commercial begins the same way. Person one reads the tag line "15 minutes can save you up to 15% or more on car insurance," then someone says, "Everybody knows that." Until this part, its a boring commercial, but it does get the message across. So what does Geico did to make it effective?  . Person one, who don't wan't to feel "dumb" or ignorant, says something reaaally dumb, but truth (probably). this results very effective. We laugh, we love it, next time we hear the tagline, we pay attention to the ad because we know we will laugh again. 

My very favorite one? Pinocchio of course!

 The idea is hilarious "pinocchio giving motivational speeches" It gets even funnier for the poor guy who lights up when he is told that "you got potential," and then his face when  he realizes that it was a lie. 

I recently found out that Geico took the time to make a video showing pinocchios life as a motivational speaker. It wasn't great, but still it was good. If you liked the commercial watch the video, to see how the story ends. If you want to watch it click here for the link: