I love you... Netflix

Netflix "you've got to get it, to get it"

The plot: A man, runs through the airport looking for the woman about to get on the plane. He makes his way through the crowd, jumps over luggage, checks flight times. All meanwhile, she looks sad, waiting for something to happen, but clueless of what was going on. When he see her, he can't believe he caught her.  She is can't believe he wen't back for her. "Elizabeth!" He has something to confess... Well I better not give it up to you, better watch it.

Interestingly enough, something similar have happened to me before. My brother, who never calls, or my boyfriend that I miss so much, they give me a call, just to ask for the password. I guess that's why at the end of the commercial, the voice over says "you've got to get it, to get it"

Netflix made a well produced advertising. It is funny, with a hint of romanticism. It does reach it's audience well, after all, it is a Movies/Tv-Shows service, so a movie-like commercial does suit just right. If the audience like movies, they will like the ad.

"Imagination at work"

Childlike Imagination- What my mom does at GE

Remember when you were a kid? How so many things looked so magical?

A 6 years old girl, tells all this fantastical things that her mom does: underwater fans powered by the moon, talking airplanes, miniature hospitals. And even though, they sound so unreal, they are all true, her mom works at GE.

Each sentence is its own eye-catching scene—churning deep-sea fans; a flock of planes with feathered wings; a tiny hospital in the girl's palm; a screaming jet engine hovering in the desert; ecstatic tree people chasing a locomotive. In the final scene, the girl, in her bedroom, says to the camera: "My mom works at GE." That line pulls the viewer out of the fantasy and into the real world—much as actual GE products, like the handheld Vscan ultrasound device, balance the metaphorical imagery with reality.

The long-running tagline, "Imagination at work," appears on screen, followed by the GE logo
[GE CEO] Jeff Immelt that said, 'We want to tell the world about the magic and wonder of what we do.' That conjured up thoughts of a childlike imagination."

I fell in love with this commercial because it takes you into a fantastic world. Once you know that it is all real, you can watch it over and over, and it still feels magical. GE achieved their goal, to make us know how amazing is what they do.

A world made more wonderful

Viral Heartwarming Thai Commercial

Just watch....

Did you shed a tear or two? don't be shy, you did. Well maybe you are not as emotional as me, but you did feel good watching this Ad. This is a Thai commercial to advertise a life insurance company. It is a three minutes long commercial, with a very inspirational message. To do good, not for money, or fame, "what he does receive are emotions." The ad shows how a small little act of kindness, can give you back so much, and do so much for others. After watching this is hard to not try to be kind. This is the kind of messages that the world need.

The company don't even brand itself. I am not sure of how effective this advertising could be. Probably, if it is a very known company, people will watch their ad, love it, recognize the logo at the end, and have better impression of the company. 

Effective or not? I won't judge on this one. I will just thank them for warming our hearts for a bit. 

Advertising Advertisements

The sooner you advertise here, the better.

Aaaand you laughed, your welcome!

Apparently in The Netherlands they know how to get a good laugh. The company Interbest, makes large billboards near highways. Their tagline is "The sooner you advertise here, the better" Every day they changed the photo showing a men with less clothes every time. It created a lot of controversy because it was "inappropriate." But if you have a sense of humor you know it works! As an advertiser, it is important to demonstrate that you CAN do advertisement. I mean, if you don't sell yourself to me, you are not selling Me, to my customers. I do admire this company for their creativity. Sure I like it a lot more than the valley one: "does advertising works? it just did" meh.

"It's Jake from State Farm"

-State Farm: State of unrest (Jake)

You know you read it with her voice in your mind didn't you? You have seen the commercial a thousand times, and it is still funny! State Farm guys did it right :) It's simple, yet hilarious. 

The message is, that State Farm will be there for you, no matter what time it is. Effective? I would say yes! Ok, probably some people are laughing so much that they don't pay attention to the message. So "State Farm" is repeated several times, and it's part of the catchy phrase. So every time you think of this ad, "STATE FARM, STATE FARM" is in your mind. 

I like the way they produced this commercial. There is no fun, sexy, super attractive people to get your attention. They used a weirdly looking guy who wants to know if "you would do that for me" even though he is married, oh wow. And then, the jealous wife comes in, angry at him. And of course, we have Jake (from state Farm), who have no idea of what is happening. A cute, funny, combination, that probably wouldn't have worked as good with other kind of characters.

What do you think? Did you like it? Do you think State Farm should have used different actors?

See the video Here:

Old Spice ...again

Now dads join in!

Why I'm I posting about Old Spice again? well because the mom song had a shift with the now, "dad song" Again I was left unsure of what I think about this ad. Now dads are happy that their son are men, while mothers still grieve on it. 

"Where’s my little boy? I miss him so. Who’s this man living in our home? My special guy has turned into a man. At least he won’t be living in the driveway in a van. Old Spice has sprayed a man of our boy. I miss my son. I’m overjoyed. Now there’s a chance he’ll be employed. Old Spice has sprayed a man of our boy. Yesterday he was laying in his room. We’ll be using it for storage pretty soon. It’s too soon. He’s a man. He’s a boy. He’s a man. Child! Man! Baby! Man! No! Yes! NO! Old Spice has sprayed a man of our boy. Just let him go. He needs his toys. I can’t stop crying! Tears of joy. Old Spice has sprayed a man of our boy.”

To be honest, I am blogging again about Old Spice because I just found it on you tube a couple of minutes ago, and couldn't resist on talking about it. u.u

Enjoy

This is why we don't make movies

-M&M's 2014: Movie theater Ad

This is why I love getting early to the movies! I love to be told to turn off my phone by the M&M's (of course I never do ha). This ad is funny, and cute in a certain way. It's made to look like an action movie trailer (of course, to suit the movie theater), but the m&m's end up messing with all the scenes.
My favorite scene:
-This is your mission
-No, this is an anvalope.

Is the ad effective?
We all know who the m&m's are, because the company is constantly trying to remember us that they are still there. A company like m&m only do advertising to get people to remember them. There is no "we do this" "we are great because of that" "we are different in X" They just want to make us laugh, have fun, and think of them. Which I appreciate, enjoy, and accept. As a matter of fact, I'm ending this post right now because I'm really hungry, and I think I need some ice cream with m&m's

Here is the video, watch it, and remember to turn off your phone... unless you are watching it in your phone.