Did you shed a tear or two? don't be shy, you did. Well maybe you are not as emotional as me, but you did feel good watching this Ad. This is a Thai commercial to advertise a life insurance company. It is a three minutes long commercial, with a very inspirational message. To do good, not for money, or fame, "what he does receive are emotions." The ad shows how a small little act of kindness, can give you back so much, and do so much for others. After watching this is hard to not try to be kind. This is the kind of messages that the world need.
The company don't even brand itself. I am not sure of how effective this advertising could be. Probably, if it is a very known company, people will watch their ad, love it, recognize the logo at the end, and have better impression of the company.
Effective or not? I won't judge on this one. I will just thank them for warming our hearts for a bit.
Apparently in The Netherlands they know how to get a good laugh. The company Interbest, makes large billboards near highways. Their tagline is "The sooner you advertise here, the better" Every day they changed the photo showing a men with less clothes every time.It created a lot of controversy because it was "inappropriate." But if you have a sense of humor you know it works! As an advertiser, it is important to demonstrate that you CAN do advertisement. I mean, if you don't sell yourself to me, you are not selling Me, to my customers. I do admire this company for their creativity. Sure I like it a lot more than the valley one: "does advertising works? it just did" meh.
Monday, October 6, 2014
"It's Jake from State Farm"
-State Farm: State of unrest (Jake)
You know you read it with her voice in your mind didn't you? You have seen the commercial a thousand times, and it is still funny! State Farm guys did it right :) It's simple, yet hilarious.
The message is, that State Farm will be there for you, no matter what time it is. Effective? I would say yes! Ok, probably some people are laughing so much that they don't pay attention to the message. So "State Farm" is repeated several times, and it's part of the catchy phrase. So every time you think of this ad, "STATE FARM, STATE FARM" is in your mind.
I like the way they produced this commercial. There is no fun, sexy, super attractive people to get your attention. They used a weirdly looking guy who wants to know if "you would do that for me" even though he is married, oh wow. And then, the jealous wife comes in, angry at him. And of course, we have Jake (from state Farm), who have no idea of what is happening. A cute, funny, combination, that probably wouldn't have worked as good with other kind of characters.
What do you think? Did you like it? Do you think State Farm should have used different actors?
Why I'm I posting about Old Spice again? well because the mom song had a shift with the now, "dad song" Again I was left unsure of what I think about this ad. Now dads are happy that their son are men, while mothers still grieve on it. "Where’s my little boy? I miss him so. Who’s this man living in our home? My special guy has turned into a man. At least he won’t be living in the driveway in a van. Old Spice has sprayed a man of our boy. I miss my son. I’m overjoyed. Now there’s a chance he’ll be employed. Old Spice has sprayed a man of our boy. Yesterday he was laying in his room. We’ll be using it for storage pretty soon. It’s too soon. He’s a man. He’s a boy. He’s a man. Child! Man! Baby! Man! No! Yes! NO! Old Spice has sprayed a man of our boy. Just let him go. He needs his toys. I can’t stop crying! Tears of joy. Old Spice has sprayed a man of our boy.” To be honest, I am blogging again about Old Spice because I just found it on you tube a couple of minutes ago, and couldn't resist on talking about it. u.u Enjoy
Monday, September 29, 2014
This is why we don't make movies
-M&M's 2014: Movie theater Ad
This is why I love getting early to the movies! I love to be told to turn off my phone by the M&M's (of course I never do ha). This ad is funny, and cute in a certain way. It's made to look like an action movie trailer (of course, to suit the movie theater), but the m&m's end up messing with all the scenes.
My favorite scene:
-This is your mission
-No, this is an anvalope.
Is the ad effective?
We all know who the m&m's are, because the company is constantly trying to remember us that they are still there. A company like m&m only do advertising to get people to remember them. There is no "we do this" "we are great because of that" "we are different in X" They just want to make us laugh, have fun, and think of them. Which I appreciate, enjoy, and accept. As a matter of fact, I'm ending this post right now because I'm really hungry, and I think I need some ice cream with m&m's
Here is the video, watch it, and remember to turn off your phone... unless you are watching it in your phone.
Oh I didn’t see it coming but it came in a can Now my sweet son's sprayed into a man Mine too and hey we know just who to blame When our sons have fun with women and misbehave Old Spice! (Psh, psh!) Sprayed a man (on/of) my son Now he’s kissing all the women and his chores aren’t done He was just my little sweetie, tiny fingers, hands and feeties Now he’s touching kissing feeling all the women because Old Spice! New sprays! Sprayed a man on my son. Now he smells like a man and they treat him like one
Yup, Old spice did it again, and odd, weird commercial that it's catchy. Is this one of my favorite commercials? well it's so hard to say, I am still deciding if I love it or hate it. Although I have watched it like 20 times, so I would say love? In my defense, it is always with a confused smile. I can't be the only one who thinks this. My guess is that Old Spice does this on purpose >sarcasm implied< Of course they do! This is their strategy! Does it work? well we all remember them. Who can forget the men you want your men to smell like (or something like that). Just like that, this odd commercial stays in your mind, "Old Spice" is repeated a lot, so you do know what it is about. So I would say, yes, it does work. At least to get the name out there, I'm not sure if my man would buy it though.
What I find pretty odd, is the way they target their audience. Are they really targeting the direct users of the product? The men that you want your men to smell like, talks directly to the girlfriend, and this to the mom. But, why? well I personally it's more like when I was 8 and my mom wanted to tell my friends to behave in my house, so she will tell me to behave, and thus, they will hear her, and do it. It kind of works that way. The ad tells moms NOT to let their boys use the product, so that "boys" will want it. Reverse psychology?
What do you think? Do you like it? hate it? Is it effective advertising?
Monday, September 15, 2014
2014 Kia Soul Hamster Commercial
-Lady Gaga, applause.
My very first post had to be about my FAVORITE commercial. The Kia Soul commercial, applause. The commercial starts with the already known chubby hamsters, training, and doing all sort of "sporty" things, because they are changing for the best. Shots of someone working on the design of the new Kia, are smoothly mixed with the ad, revealing at the end, the new and improved KiaSoul, and KiaHamsters.
What is there to love so much?
First of all, I like the change, or evolution that Kia made. I like how they modified their image with this ad. They went from Hip Hop/rap street guys, to a more refined image. Kia did a perfect job demonstrating how they have changed too. Because let's be honest, as a car maker, which kind of audience would you rather reach? Second; the hamsters are adorable! If you deny it, it's because you are a soul-less person, that's it. ....oh and they are funny too. Third; music helped so much! Thank you Lady Gaga. The music made the rhythm of the commercial perfect, catchy, and even more Fun!
I just want to mention that when you watch it, make sure you have watched the original (extended) version, either on the internet, or at the theater, because the short one in tv, will not have the same impact. Of course, they never do!!
In case you haven't seen it, have you been living under a rock?! just kidding, here you have it, hope you enjoy it as much as I did.
