We love advertising

We love advertising

Monday, September 29, 2014

This is why we don't make movies

-M&M's 2014: Movie theater Ad


This is why I love getting early to the movies! I love to be told to turn off my phone by the M&M's (of course I never do ha). This ad is funny, and cute in a certain way. It's made to look like an action movie trailer (of course, to suit the movie theater), but the m&m's end up messing with all the scenes.
My favorite scene:
-This is your mission
-No, this is an anvalope.

Is the ad effective?
We all know who the m&m's are, because the company is constantly trying to remember us that they are still there. A company like m&m only do advertising to get people to remember them. There is no "we do this" "we are great because of that" "we are different in X" They just want to make us laugh, have fun, and think of them. Which I appreciate, enjoy, and accept. As a matter of fact, I'm ending this post right now because I'm really hungry, and I think I need some ice cream with m&m's

Here is the video, watch it, and remember to turn off your phone... unless you are watching it in your phone.





Monday, September 22, 2014

Old spice Mom Song

Spray a boy into a man



Oh I didn’t see it coming but it came in a can
Now my sweet son's sprayed into a man
Mine too and hey we know just who to blame
When our sons have fun with women and misbehave
Old Spice! (Psh, psh!) Sprayed a man (on/of) my son
Now he’s kissing all the women and his chores aren’t done
He was just my little sweetie, tiny fingers, hands and feeties
Now he’s touching kissing feeling all the women because
Old Spice!
New sprays!
Sprayed a man on my son. Now he smells like a man and they treat him like one


Yup, Old spice did it again, and odd, weird commercial that it's catchy. Is this one of my favorite commercials? well it's so hard to say, I am still deciding if I love it or hate it. Although I have watched it like 20 times, so I would say love? In my defense, it  is always with a confused smile. I can't be the only one who thinks this. My guess is that Old Spice does this on purpose >sarcasm implied< Of course they do! This is their strategy! Does it work? well we all remember them. Who can forget the men you want your men to smell like (or something like that). Just like that, this odd commercial stays in your mind, "Old Spice" is repeated a lot, so you do know what it is about. So I would say, yes, it does work. At least to get the name out there, I'm not sure if my man would buy it though.

What I find pretty odd, is the way they target their audience. Are they really targeting the direct users of the product? The men that you want your men to smell like, talks directly to the girlfriend, and this to the mom. But, why? well I personally it's more like when I was 8 and my mom wanted to tell my friends to behave in my house, so she will tell me to behave, and thus, they will hear her, and do it. It kind of works that way. The ad tells moms NOT to let their boys use the product, so that "boys" will want it. Reverse psychology?

What do you think? Do you like it? hate it? Is it effective advertising?





Monday, September 15, 2014

2014 Kia Soul Hamster Commercial

-Lady Gaga, applause.

My very first post had to be about my FAVORITE commercial. The Kia Soul commercial, applause. The commercial starts with the already known chubby hamsters, training, and doing all sort of "sporty" things, because they are changing for the best. Shots of someone working on the design of the new Kia, are smoothly mixed with the ad, revealing at the end, the new and improved KiaSoul, and KiaHamsters.

What is there to love so much?
First of all, I like the change, or evolution that Kia made. I like how they modified their image with this ad. They went from Hip Hop/rap street guys, to a more refined image. Kia did a perfect job demonstrating how they have changed too. Because let's be honest, as a car maker, which kind of audience would you rather reach? 
Second; the hamsters are adorable! If you deny it, it's because you are a soul-less person, that's it.
....oh and they are funny too.
Third; music helped so much! Thank you Lady Gaga. The music made the rhythm of the commercial perfect, catchy, and even more Fun!



I just want to mention that when you watch it, make sure you have watched the original (extended) version, either on the internet, or at the theater, because the short one in tv, will not have the same impact. Of course, they never do!!

In case you haven't seen it, have you been living under a rock?! just kidding, here you have it, hope you enjoy it as much as I did. 


Monday, September 8, 2014

About the blog


I'm the kind of person who gets early to the movie theater just to watch the commercials.  I actually see the ads in the youtube videos. And when watching tv, I don't mind sitting  through the ads. I like them because some are funny, some are hearth touching,  some have that strong "wow" factor that makes you stay through the end of the ad,  and some are more in the "what the....  what did i just... what?" There is really many reasons to enjoy a good ad. This blog is dedicated to all those commercials that make me stop whatever i'm doing, go to youbute and  watch it over and over.